Mindretreats

Product Design / SaaS / Marketplace

The Challenge

Wellness retreats are a niche for specific people interested in improving their lives by embarking on a journey of the unknown. As a product owner and digital product designer, I aimed to carefully analyze the features and develop a strategy to deliver a chic and minimalist user interface for the segment group.

Process & Deliverables

Each projects has its own unique requirements and as a product designer, one has to pivot to meet business requirements and user goals, however, here are some of the important steps I took to deliver results ⬇️

Competitive Analysis

Ran detailed competitive analysis during the discovery phase to find unique opportunities and avoid the pitfalls of available platforms.

Information Architecture and User Flows

The platform combines a marketplace and a SaaS solution. The SaaS solution primarily focuses on retreat owners and their properties, but the marketplace also allows users to book their retreats.

Mid-fidelity

Mid-fidelity wireframes are ideal for validating ideas and running with users.

User Testing

Performed thorough user testing and incorporated users’ feedback in the designs.